Gentle by Nature. Honest by Design.

Floof Wellness was born from a simple yet powerful belief: pets deserve better care. While researching grooming products for a beloved pup named Vincent, it became clear that many items on the market were filled with unclear ingredients, harsh chemicals, and misleading claims about being “organic.” For pets with sensitive skin, especially puppies and kittens, these products often cause more harm than good.


Floof set out to change that.

Every formula is crafted with natural extracts certified by Ecocert, a globally trusted standard for organic and sustainable sourcing. To date, Floof is among the first in Thailand to use Ecocert-certified ingredients in pet grooming products.

What’s inside matters just as much as what’s left out. That’s why Floof products are entirely free from: SLS, SLES, Parabens, Sulfates, Alcohol, and Silicones. Each product is also carefully pH-balanced at 6.5–7, the optimal range for both dogs and cats.

At the heart of the brand is Floofy — the character and spirit of the brand, inspired by Vincent, whose story sparked this mission. More than just grooming, Floof offers pet wellness with dermatological-grade care, designed for modern pet parents who want only the safest, gentlest formulas for their four-legged companions.